Elements and Performance Criteria
- Confirm advertising and media requirements
- Prepare and cost the media schedule
- Confirm that the duration and timing of the media schedule meet the requirements of the media plan
- Ensure the distribution of messages over the duration of the schedule meets the requirements of the media plan
- Identify in the media schedule the number, size/length and placement/timing of advertisements in accordance with the media plan
- Negotiate costs with media vehicles, report any variations from the budget in costs per medium per advertising period, and gain approvals to proceed
- Negotiate and gain approvals for changes from supervisors/account managers to the schedule required by unforeseen problems with media vehicle/s in accordance with organisational policies and procedures
- Cost overall media schedule to meet budgetary requirements
- Book advertising time/space and lodge advertisements
- Follow booking procedures in accordance with organisational policy and practice using appropriate technology
- Lodge advertisements to meet the deadline requirements of the media vehicle/s in accordance with organisational procedures
- Suggest changes or improvements to organisational scheduling procedures to supervisors or managers